Recommended Business Cases

For each chapter of Business Model Innovation Strategy, we have selected a number of highly relevant, up-to-date, and insightful case studies from different leading business schools around the world. Below, you will find a list of these cases, along with short summaries that indicate for which chapters of the book they are particularly relevant. You can find a brief overview table of case studies and book chapters here.

Chapter 1

Chapter 7

• Expanding the Traditional Retail Model: Douglas' Path Towards a Multichannel Beauty Platform (Cologne, 2020)

• JD: Envisioning the Future of Retail (A and B cases) (HBS, 2019)

• MoviePass (HBS, 2019)

Chapter 2

Chapter 8

• China's Tencent: Leading the Way in Monetizing Platforms (IMD, 2017)

• Cuvva: Disrupting the Market for Car Insurance (INSEAD, 2018)

• Dollar Shave Club: Disrupting the Shaving Industry (LBS, 2018)

• Pinduoduo (HBS, 2019)

Chapter 3

Chapter 9

• NIO: Developing a Business Model in China (Ivey, 2019)

• Amazon.com: Staying a Step Ahead (LBS, 2015)

• Ryanair: Flying too Close to the Sun? (Ivey, 2019)

Chapter 4

Chapter 10

• Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart (HBS, 2019)

• Tesla, Inc. (McGraw Hill, 2020)

• Business Model Challenges: The Electric Vehicle Company (USCMarshall, 2020)

• Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb (IMD, 2017)

• Hilti A and B cases (HBS, 2017)

Chapter 5

Chapter 11

• Airbnb: Business Model Development and Future Challenges (Ivey, 2016)

• Marcus by Goldman Sachs (HBS, 2019)

• Aparkalo A, B, and C Cases (IESE, 2020)

• Yulife: Redefining Life Insurance (LBS, 2019)

Chapter 6

Chapter 12

• Rent the Runway (HBS, 2011)

• CredEx Fintech: Business Model Transformation During the Digital era (HBS, 2020)

• Edaixi A and B cases (HBS, 2020)